When Does Born Primitive Have sales? (Don’t Miss Out!)

I remember it vividly. It was a sweltering August morning, the kind where the humidity clings to you like a second skin. I was at a local CrossFit competition, pushing myself through a particularly brutal workout – thrusters and burpees, a delightful combination! My old, faded athletic gear was failing me miserably. The shorts were riding up, the sports bra offered minimal support, and I just felt…uncomfortable.

Then I saw her. Across the gym floor, a woman was absolutely crushing the WOD, moving with power and grace. But it wasn’t just her athleticism that caught my eye; it was her gear. She was wearing this sleek, stylish set – a sports bra with a unique back design and shorts that looked both functional and flattering. Intrigued, I had to ask.

“Excuse me,” I panted, trying to catch my breath. “I love your outfit! Where did you get it?”

“Born Primitive,” she replied, a smile on her face. “Best workout gear I’ve ever owned.”

That was it. My introduction to Born Primitive. I went home that day and immediately started browsing their website. I was drawn to their commitment to quality, durability, and the military/first responder community. The gear looked amazing, but the price point was a bit higher than what I was used to. That’s when I discovered the magic of Born Primitive sales.

I learned that they regularly have sales throughout the year, and that’s when I could snag the high-quality gear I wanted without breaking the bank. The first sale I shopped was their Labor Day sale. I scored a pair of their Savage Barbell shorts and a new sports bra at 25% off. When they arrived, I was blown away. The fit, the feel, the quality – it was all a step above anything I had worn before. I’ve been a loyal Born Primitive customer ever since, always keeping an eye out for their next sale. And because I know the thrill of scoring a great deal on gear that actually makes a difference in my workouts, I want to share everything I know about Born Primitive sales in 2025, so you don’t miss out!

Section 1: Overview of Born Primitive

Born Primitive isn’t just another athletic apparel company; it’s a brand built on a foundation of patriotism, community, and a dedication to those who serve. Founded in 2014 by Bear Handlon and Mallory Handlon, the company was born out of a desire to create high-quality, durable apparel that could withstand the rigors of the military lifestyle.

Their mission is simple: to provide apparel and gear that supports the active lifestyles of military personnel, first responders, and fitness enthusiasts. The core values of Born Primitive revolve around durability, functionality, and a commitment to giving back to the community. They frequently partner with veteran and first responder organizations, donating a portion of their proceeds to support these vital groups.

Born Primitive’s target audience is broad but focused. They cater to individuals who lead active lifestyles, including CrossFit athletes, weightlifters, runners, and anyone who appreciates high-quality, durable apparel. Their clothing is designed to perform under pressure, whether you’re tackling a tough workout or navigating a challenging mission.

What sets Born Primitive apart? It’s a combination of factors:

• Quality Materials: They use premium fabrics that are designed to withstand intense workouts and frequent washing.
• Functional Design: Their apparel is designed with the athlete in mind, incorporating features like moisture-wicking technology, strategic ventilation, and comfortable fits.
• Durability: Born Primitive gear is built to last, able to handle the wear and tear of an active lifestyle.
• Community Focus: The brand fosters a strong sense of community, connecting with customers through social media, events, and partnerships with military and first responder organizations.

Born Primitive offers a wide range of products, including:

• Workout Apparel: Shorts, leggings, sports bras, tank tops, t-shirts, and hoodies designed for various fitness activities.
• Outerwear: Jackets, vests, and hats for outdoor adventures.
• Accessories: Socks, bags, belts, and other accessories to complete your workout ensemble.
• Footwear: Training shoes designed for performance and comfort.

While Born Primitive doesn’t typically engage in high-profile celebrity endorsements, they collaborate with athletes and influencers within the CrossFit and fitness communities. They also partner with organizations like the Navy SEAL Foundation, donating a portion of their sales to support their mission.

Section 2: Importance of Sales in the Athletic Wear Industry

Sales events are a cornerstone of the athletic wear industry, playing a crucial role in driving consumer behavior and shaping brand loyalty. In a market saturated with options, sales provide a compelling incentive for shoppers to choose one brand over another.

Consumer Behavior and Trends:

The athletic wear market is highly competitive, with consumers constantly seeking the best value for their money. Sales events tap into the psychological desire for a “good deal,” encouraging shoppers to make purchases they might otherwise delay or forgo altogether. According to a study by Statista, 60% of consumers say that sales and discounts influence their purchasing decisions. Statista

Sales also drive impulse purchases. A shopper might not be actively looking for a new pair of leggings, but a significant discount can be enough to sway their decision. This is particularly true for brands like Born Primitive, where the perceived value of the product is high.

Impact on Brand Loyalty and Customer Retention:

Sales events can be a powerful tool for building brand loyalty and retaining customers. By offering discounts and promotions to existing customers, brands can reinforce their value proposition and encourage repeat purchases.

Moreover, sales provide an opportunity to introduce new customers to the brand. A first-time buyer who has a positive experience during a sale is more likely to become a loyal customer in the long run. According to a report by Bond Brand Loyalty, customers who are part of a loyalty program are 80% more likely to choose that brand over a competitor. Bond Brand Loyalty While Born Primitive doesn’t have a traditional loyalty program, their email list and social media presence act as a way to reward loyal customers with exclusive sale access.

Efficacy of Sales Promotions:

The effectiveness of sales promotions in driving consumer purchases is well-documented. A study by the Promotion Marketing Association found that sales promotions can increase sales by as much as 20%. Promotion Marketing Association

For Born Primitive, sales events are particularly important because they allow the brand to reach a wider audience and compete with larger athletic wear companies. By offering discounts on their high-quality gear, they make their products more accessible to budget-conscious shoppers.

Section 3: Sales Calendar for Born Primitive in 2025

Predicting the exact dates of Born Primitive sales for 2025 is impossible, as the company typically announces sales closer to the actual event. However, based on past trends and industry standards, we can make some educated guesses about the key sales periods to watch out for:

Key Dates for Sales:

• New Year Sale (January): Many retailers kick off the new year with sales to clear out leftover inventory from the holiday season. Expect discounts on end-of-season items.
• President’s Day Sale (Mid-February): A popular time for retailers to offer discounts on a wide range of products, including athletic wear.
• Memorial Day Sale (Late May): This is a major sales event, with discounts on apparel, footwear, and accessories.
• Fourth of July Sale (Early July): Celebrate Independence Day with patriotic-themed discounts and promotions.
• Labor Day Sale (Early September): Another significant sales event, offering discounts on summer and fall apparel.
• Black Friday (Late November): The biggest shopping day of the year, with deep discounts on a wide range of products.
• Cyber Monday (Late November): The online equivalent of Black Friday, with exclusive deals and promotions available online.
• Christmas/Holiday Sale (December): Retailers offer discounts leading up to Christmas and the holiday season.

Seasonal Sales and Clearance Events:

In addition to the major holiday sales, Born Primitive may also hold seasonal sales and clearance events throughout the year. These sales often feature discounts on end-of-season items or products that are being discontinued.

• Spring Clearance Sale (April/May): To make room for the summer collection.
• Summer Clearance Sale (August): To clear summer stock before Fall.
• Fall Clearance Sale (October/November): To make way for winter apparel.

Special Promotions:

Born Primitive may also offer special promotions throughout the year, such as:

• Military/First Responder Discounts: Born Primitive offers a standing discount to military personnel and first responders.
• Bundle Deals: Discounts offered when purchasing multiple items.
• Free Shipping Promotions: Free shipping on orders over a certain amount.
• Flash Sales: Short-term sales with limited-time discounts.

Staying Informed:

The best way to stay informed about Born Primitive sales is to:

• Subscribe to their email newsletter: This is the most reliable way to receive updates about upcoming sales and promotions.
• Follow them on social media: Born Primitive is active on Instagram, Facebook, and other social media platforms, where they often announce sales and promotions.
• Check their website regularly: The Born Primitive website will typically feature information about current sales and promotions.

Example Calendar (Based on Past Trends):

Disclaimer: This is an estimated sales calendar based on past trends. Actual sale dates and discounts may vary. Always check the Born Primitive website and social media channels for the most up-to-date information.

Section 4: Strategies for Maximizing Sales Opportunities

Knowing when Born Primitive has sales is only half the battle. To truly maximize your savings, you need a strategic approach. Here’s some practical advice on how to prepare for and navigate Born Primitive sales:

1. Create a Wishlist:

Before the sale even starts, take some time to browse the Born Primitive website and create a wishlist of items you’re interested in. This will help you stay focused during the sale and avoid impulse purchases you might later regret. Note down the sizes you need for each item to avoid ordering the wrong fit during the rush.

2. Set a Budget:

It’s easy to get carried away during a sale, so it’s important to set a budget beforehand. Determine how much you’re willing to spend and stick to that limit. This will help you avoid overspending and ensure that you’re only buying items you truly need or want.

3. Time Your Purchases Strategically:

Some sales events, like Black Friday, can be overwhelming. If you’re not comfortable with the crowds or the potential for website crashes, consider shopping earlier in the day or even a few days before the official start of the sale. Many retailers offer early access to sales for email subscribers or loyalty program members.

4. Utilize Discount Codes and Loyalty Programs:

Born Primitive doesn’t have a traditional loyalty program, but they do offer discount codes from time to time. Be sure to check for these codes before making a purchase. You can often find them on coupon websites or through social media influencers.

5. Take Advantage of Free Shipping:

Born Primitive often offers free shipping on orders over a certain amount. Be sure to take advantage of this offer to save on shipping costs. If your order doesn’t quite meet the free shipping threshold, consider adding a small item to your cart to qualify.

6. Read Customer Reviews:

Before making a purchase, take some time to read customer reviews. This will give you a better understanding of the quality and fit of the product. Pay attention to reviews that mention sizing issues or other potential problems.

7. Compare Prices:

While Born Primitive sales offer significant discounts, it’s always a good idea to compare prices with other retailers. You may be able to find a better deal elsewhere, especially on items that are also sold by other athletic wear companies.

8. Don’t Hesitate to Return:

If you’re not satisfied with your purchase, don’t hesitate to return it. Born Primitive has a generous return policy, so you can shop with confidence knowing that you can always return items that don’t fit or meet your expectations.

Anecdote from a Seasoned Shopper:

My friend Sarah is a master of navigating sales. She told me her secret: “I always create a spreadsheet before a big sale. I list the items I want, the regular price, the potential sale price, and the discount percentage. This helps me prioritize my purchases and make sure I’m getting the best deals.” She also emphasized the importance of setting a budget and sticking to it, even when tempted by irresistible discounts.

Section 5: Customer Reviews and Testimonials

The best way to gauge the value of Born Primitive products during sales events is to hear directly from customers. Here are a few examples of reviews and testimonials that highlight the quality and satisfaction associated with shopping during sales:

• “I snagged the Savage Barbell shorts during the Black Friday sale, and they’re amazing! The fit is perfect, and they’re so comfortable for CrossFit. I can’t believe I got them for 40% off!” – @CrossFitMomma

• “I’m a huge fan of Born Primitive’s sports bras, but they can be a bit pricey. I always wait for their sales to stock up. I got three new sports bras during the Memorial Day sale, and I’m so happy with them!” – @FitGirl123

• “I’m a first responder, and I appreciate Born Primitive’s commitment to the community. Their military/first responder discount is great, but their sales are even better! I got a new pair of training shoes during the Labor Day sale, and they’re perfect for my workouts.” – @FirstResponderFitness

• “I was hesitant to try Born Primitive because of the price, but I decided to take a chance during their Cyber Monday sale. I’m so glad I did! The quality is incredible, and the fit is amazing. I’m definitely a convert!” – @NewBornPrimitiveFan

These testimonials highlight several key themes:

• Quality: Customers consistently praise the quality of Born Primitive products, even when purchased during sales.
• Fit: The fit of Born Primitive apparel is another common point of praise, with customers noting that the clothing is comfortable and flattering.
• Value: Sales events allow customers to purchase high-quality Born Primitive products at a discounted price, making them an excellent value for the money.
• Community: The Born Primitive community is active and engaged, with customers sharing their experiences and recommendations on social media.

The community aspect of Born Primitive is particularly strong during sales periods. Customers often share their hauls and favorite finds on social media, creating a sense of excitement and camaraderie. This community support reinforces the value of shopping during sales and encourages others to join in the fun.

Conclusion: Final Thoughts

Being proactive about Born Primitive sales in 2025 is the key to building your athletic wardrobe without emptying your wallet. By staying informed about upcoming sales events, creating a wishlist, setting a budget, and utilizing discount codes, you can maximize your savings and score some amazing deals on high-quality gear.

Remember, Born Primitive isn’t just about clothing; it’s about a lifestyle. It’s about embracing an active lifestyle, supporting the military and first responder communities, and investing in gear that can keep up with your toughest workouts. Sales events provide an opportunity to experience the Born Primitive difference without breaking the bank.

So, mark your calendars, subscribe to the email newsletter, and follow Born Primitive on social media. Get ready to embrace the excitement of sales and the rewards that come with smart shopping strategies. Your perfect workout gear awaits! Now is the time to prepare your wishlist, set your budget, and get ready to score some amazing deals on the gear you need to conquer your fitness goals. Happy shopping!

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