When Is Ulta’s Next Sale?

As of November 9, 2026, Ulta’s next confirmed offer is an online-only deal drop November 13–14; Ulta has not posted its start time. The main Black Friday sale begins online November 21 at 8 p.m. CT. For 2027, no sale dates are confirmed; the spring 21 Days of Beauty is projected to start March 5 on Ulta.com, the app, and in stores.

If you are planning purchases for next year, keep the difference between a calendar prediction and a real Ulta offer clear. A holiday date can be calculated years ahead; Ulta’s discount, start time, eligible products, and stock cannot. That distinction helps you avoid rushing for a deal that has not been announced—or mistaking a high “regular” price for a true bargain.

I track Ulta’s sale pages and compare dates before setting a shopping plan. As of November 9, the retailer has published exact 2026 holiday sale timings, but it has not published a 2027 calendar. The guide below separates what you can shop now from what is only a reasonable forecast.

Ulta Sale Timing: Confirmed Dates, Recurring Events, and Price Reconnaissance

Ulta’s next listed offer is a two-day online promotion on November 13–14, 2026. Its main Black Friday event starts online November 21 at 8 p.m. CT, with in-store shopping starting November 22 at 10 a.m. local time. Neither date confirms a 2027 promotion. (ulta.com)

The official 2026 Black Friday page says Early Black Friday deals began October 25, with new offers each week. Its next listed online-only deals are November 13–14, including 50% off select Burberry fragrance and First Aid Beauty pads, and 30% off select Billie Eilish fragrance and LolaVie products. The page gives the dates, but not a drop hour for these deals. (ulta.com)

For the next year, the clearest seasonal forecast is Ulta’s 21 Days of Beauty. The event has run in spring and fall, with select daily deals often discounted 50%. Recent spring runs began March 7, 2025, and March 6, 2026. That pattern points to Friday, March 5, 2027, for a possible start, but Ulta has not confirmed that date or any 2027 offer. (newbeauty.com)

Fall has followed a similar pattern. The 2024 event ran August 30–September 19; the 2025 event began August 29; and the 2026 event ran August 28–September 17. Based on those starts, August 27–September 16, 2027, is a projection only. Do not treat it as a sale announcement. (blackerfriday.com)

The most reliable place to confirm an upcoming promotion is Ulta’s official deals page, app, product pages, or direct email and text offers. Save the item’s price and sale end date. A price-history service can help you spot a possible markup, but treat its records as a signal, not Ulta’s verified price history.

Coupon Eligibility, Loyalty Points, and Checkout Discount Execution

Ulta Rewards membership is free, and ordinary membership does not require a spending threshold. Platinum status requires $500 in qualifying calendar-year spend; Diamond requires $1,200. Some promotions may offer eligible members early access, but the specific 2026 Black Friday terms say some offers are limited to Platinum or Diamond members logged into their accounts. (ulta.com)

Do not assume a coupon will work on a sale item. Ulta’s general coupon terms list exclusions such as Black Friday deals, Beauty Steals, clearance, and some prestige brands. Coupon terms can change, so check the offer you plan to use and look at the checkout basket for exclusions before placing the order. Online, only one coupon code can be used per order. (ulta.com)

Rewards points are separate from coupon codes. Ulta says points can be combined with other discounts and special offers, though points cannot be earned on the discounted portion of a purchase. The current limit is 4,000 points per online order and 10,000 per in-store order. Check the live terms before checkout, since product and payment restrictions apply. (ulta.com)

Before you shop, make a short list with each item’s exact shade, size, and price. Note whether the promotion is app-only, online-only, or available in stores. Do not add an unwanted product just to reach a coupon threshold; compare the final cost with buying only what you need.

Online, App, and Store Policies: Price Matching and Price Protection

Ulta lists its own availability and checkout options, but its published help pages do not promise competitor price matching or a general post-purchase price adjustment. Budget on the basis of the price shown when you buy rather than counting on Ulta to refund a later price drop. (ulta.com)

Check online, app, and nearby store inventory before choosing where to buy. Ulta notes that stock can differ by store, pickup, app, and online. If an item goes out of stock after an online order, Ulta says it will ship the rest of the order and will not backorder the missing item or issue a rain check. (ulta.com)

For current holiday purchases, Ulta’s help page says eligible items bought November 1–December 31, 2026 can be returned through January 31, 2027. Its standard policy allows most new or gently used products to be returned within 30 days for a refund, or within 31–60 days for merchandise credit. Review the live terms before purchase, especially for excluded items. (ulta.com)

Step-by-Step Purchasing Playbook

A little preparation cuts the risk of missing a daily deal or paying more than you planned. I use the same sequence for a one-day Beauty Steal and for a weeklong holiday event.

Pre-sale preparation

Create or sign in to your Rewards account, confirm your shipping and payment details, and add only your planned products to a list. Check whether a deal is tied to a specific day, member tier, or channel. For a projected 2027 event, wait for Ulta’s own date and offer terms before treating a calendar estimate as a deadline.

Drop-day execution

Open the official sale page or app and verify the discount in the cart. Ulta’s Black Friday 2026 page gives the online launch time as 8 p.m. CT on November 21; if shopping from another time zone, convert that time in advance. For deals without a published launch hour, do not invent one. Check the page on the listed start date. (ulta.com)

Apply an eligible coupon only after checking the item exclusions and the final subtotal. Then decide whether to use points. If you use a cashback portal, activate it first and follow its link through to Ulta checkout; rates change, and Ulta does not guarantee a particular portal payout. Save the receipt and any offer terms.

Post-sale checks and restocks

Review the order confirmation for the charged price, items, and points. Check the relevant portal for cashback tracking, but treat tracking as separate from Ulta’s order confirmation. If a listed discount is missing, contact Ulta Guest Services promptly with the offer details. Do not assume a sold-out item will be restocked during the promotion; Ulta says it does not backorder out-of-stock online items. (ulta.com)

Historical Release and Pricing Trends

Recent 21 Days of Beauty calendars show a useful, but not guaranteed, rhythm: spring events have started on the first Friday in March, while fall events have begun in late August. The discount is not sitewide. Ulta highlights selected products and dates, so the best savings depend on whether the items you want are included. (newbeauty.com)

Black Friday also starts before the holiday itself. Ulta’s official 2026 page lists online shopping at 8 p.m. CT on November 21, followed by in-store deals from November 22 at 10 a.m. local time through November 28. It also lists an online Cyber Monday event from November 29 at midnight CT through December 1 at 2 a.m. CT. These are confirmed 2026 times, not a template for 2027. (ulta.com)

For 2027, Black Friday falls on November 26. That date is useful for marking your calendar, but Ulta’s 2027 sale start, discount range, and terms remain unannounced. Treat the spring and fall 21 Days dates above the same way: forecast windows, not confirmed events.

Real-World Buying Strategy

Consider a shopper who wants one prestige moisturizer and a hair tool during the 2026 holiday season. The common mistake is waiting for Black Friday, assuming both products will be included, and then trying a general coupon at checkout. Ulta’s published terms warn that Black Friday deals and some prestige products may be excluded from coupons. (ulta.com)

A safer approach is to check each product’s current price, note the sale dates, and compare the final cart price with the price you observed before the event. If the hair tool is discounted during Early Black Friday and meets the shopper’s target price, buy it then rather than risking a sellout for an unconfirmed later markdown. For the moisturizer, wait only if it appears in the official offer list, and verify the discount in the basket before paying.

That method does not guarantee the lowest price. It does prevent a common trap: treating “up to 50% off” as a promise that every wanted product will receive that discount.

Frequently Asked Questions

When is Ulta’s next sale in 2027?

Ulta has not announced its 2027 sale dates. Based on the spring 21 Days of Beauty starts on March 7, 2025, and March 6, 2026, a March 5, 2027 start is plausible, but it is only a projection. Confirm the actual date on Ulta’s official deals page. (newbeauty.com)

What is Ulta’s next confirmed deal in 2026?

Ulta lists online-only deals for November 13–14, 2026. The official page does not state a launch hour for this two-day offer. Its main Black Friday sale has a posted online start of November 21 at 8 p.m. CT. (ulta.com)

When does Ulta Black Friday start?

Ulta’s 2026 sale starts online November 21 at 8 p.m. CT. In-store shopping starts November 22 at 10 a.m. local time and runs through November 28. These times are confirmed for 2026 only; Ulta has not announced the 2027 schedule. (ulta.com)

Is Ulta’s 21 Days of Beauty sale confirmed for March 2027?

The recurring event has appeared in spring, but Ulta has not confirmed a 2027 date. March 5–25 is a forecast based on the start dates and three-week length of recent spring events, not an official sale window. Wait for Ulta’s published calendar before relying on it. (newbeauty.com)

Does Ulta offer early access to sale deals?

Some Ulta offers may be limited to Platinum or Diamond Rewards members. The 2026 Black Friday terms say eligible members must have the right tier and be signed in at purchase. Check each offer’s terms; membership does not mean every sale starts early for every member. (ulta.com)

Can I use an Ulta coupon on Black Friday deals?

Often, no. Ulta’s general coupon terms list Black Friday deals, Beauty Steals, clearance, and some prestige products among common exclusions. The exact offer controls, so check its terms and the basket before paying. The site allows one coupon code per order. (ulta.com)

Can I use Rewards points with sale prices?

Ulta says points can be combined with discounts and special offers on qualifying purchases. The online redemption limit is currently 4,000 points per order; in-store, it is 10,000. Points are earned on the amount paid for eligible products, not on the discount itself. (ulta.com)

Will Ulta refund the difference if a price drops later?

Do not count on a price adjustment. Ulta’s published help page does not promise a general post-purchase adjustment, and coupons or special offers cannot be applied to prior purchases. Buy only when the price shown at checkout works for you. (ulta.com)

How can I avoid missing a one-day Beauty Steal?

Use Ulta’s official event page to check which product is featured on which date, then save the item to a list and confirm stock and price on the sale day. Check the app and website because availability can vary by channel. Ulta does not promise rain checks or backorders. (ulta.com)

(This article was written by one of our staff writers, Michael T. Hargrove. Visit our Meet the Team page.)