When Are John Lewis sales? (Don't Miss These Dates!)

Do you remember the thrill of unwrapping a shiny, green John Lewis bag after a successful shopping trip, especially during the Boxing Day sales?

The crisp paper, the anticipation of what treasures lay inside – it’s a memory many of us hold dear.

For generations, John Lewis has been synonymous with quality, style, and, of course, fantastic sales.

But with so many temptations and fleeting deals out there, knowing exactly when to pounce on those coveted items can be a challenge.

John Lewis sales aren’t just about discounts; they’re about an experience.

It’s that feeling of finding exactly what you need (or didn’t know you needed!) at a price that makes you feel like you’ve won.

From the eager crowds during the Boxing Day rush to the more relaxed online browsing of the summer clearance, these sales are a highlight of the retail calendar.

In this article, I’m going to take you on a journey through the history of John Lewis sales, share confirmed and predicted key sale dates for 2025, and provide insider tips on how to make the most of these events.

Get your calendars ready, because we’re about to dive into the world of John Lewis savings!

A Glimpse into the Past: The Legacy of John Lewis Sales

John Lewis isn’t just another department store; it’s a British institution.

Founded in 1864 by John Lewis himself, the business started as a small drapery shop on Oxford Street, London.

What set it apart from the beginning was its commitment to quality and customer service.

The history of John Lewis sales is intertwined with the evolution of British retail itself.

In the early days, sales were primarily end-of-season clearances, a way to make room for new stock.

Over time, they evolved into major events, drawing crowds from far and wide.

I remember my grandmother telling me stories of braving the Boxing Day sales in the 1970s.

She would wake up before dawn, armed with a shopping list and a determination to snag the best deals on linens and kitchenware.

It was a tradition, a yearly pilgrimage to John Lewis that marked the start of a new year.

Today, John Lewis sales are a sophisticated affair, with online promotions, exclusive previews for loyalty members, and carefully curated selections of discounted items.

But the core principle remains the same: to offer customers exceptional value on high-quality products.

John Lewis Sales: Confirmed and Predicted Dates for 2025

While John Lewis doesn’t release their sale dates too far in advance, we can make informed predictions based on historical trends.

Here’s a breakdown of the key sales events you can expect in 2025:

Note: These dates are based on previous years’ trends and are subject to change.

Always check the John Lewis website for the most up-to-date information.

Winter Sale (Boxing Day Sale)

Predicted Start Date: December 26th, 2024 (Online from Christmas Eve)

Predicted End Date: Mid to Late January 2025

The Winter Sale, often referred to as the Boxing Day Sale, is the biggest event on the John Lewis calendar.

It’s a frenzy of discounts across all departments, from fashion and beauty to home and technology.

What to Expect:

Significant discounts (up to 50% or more) on a wide range of products.
Early access for John Lewis Partnership cardholders.
Online queues and potential website slowdowns due to high traffic.

In-store crowds and a lively atmosphere.

Tip: Be prepared to act fast!

Popular items sell out quickly, so make a wishlist in advance and be ready to check out as soon as the sale begins.

Mid-Season Sale (Spring/Autumn)

Predicted Spring Start Date: Late March/Early April 2025

Predicted Spring End Date: Mid-April 2025
Predicted Autumn Start Date: Late September/Early October 2025
Predicted Autumn End Date: Mid-October 2025

John Lewis typically holds mid-season sales in both spring and autumn, offering discounts on seasonal fashion, home goods, and accessories.

What to Expect:

Discounts on current-season clothing and accessories.

Special promotions on home décor items.
A more relaxed shopping experience compared to the Winter Sale.

Tip: This is a great time to update your wardrobe with trendy pieces or refresh your home with new accents.

Easter Sale

Predicted Start Date: Late March/Early April 2025 (Leading up to Easter Sunday)
Predicted End Date: Easter Monday 2025

The Easter Sale is a shorter event, typically focused on spring-themed items, toys, and gifts.

What to Expect:

Discounts on Easter eggs, chocolate, and confectionery.
Promotions on toys and games for children.

Special offers on garden furniture and outdoor accessories.

Tip: Stock up on Easter treats and gifts for the whole family.

Summer Clearance

Predicted Start Date: Late June/Early July 2025

Predicted End Date: Late August 2025

The Summer Clearance is your chance to snag end-of-season bargains on clothing, footwear, and outdoor gear.

What to Expect:

Deep discounts (up to 70% or more) on summer fashion.
Clearance prices on swimwear, sandals, and sunglasses.
Special offers on garden furniture, barbecues, and outdoor equipment.

Tip: Prepare for next summer by buying clothing and outdoor gear at a fraction of the price.

Black Friday and Cyber Monday

Confirmed Date (Black Friday): November 28th, 2025
Confirmed Date (Cyber Monday): December 1st, 2025

Black Friday and Cyber Monday have become major shopping events in the UK, and John Lewis participates with enthusiasm.

What to Expect:

Significant discounts on electronics, appliances, and home goods.

Special promotions on toys, games, and gifts.
Online-only deals and limited-time offers.
High website traffic and potential shipping delays.

Tip: Do your research in advance and compare prices across different retailers to ensure you’re getting the best deal.

Insider Tips for Shopping the John Lewis Sales

Navigating the John Lewis sales can be overwhelming, but with a little planning and strategy, you can maximize your chances of finding exactly what you’re looking for at a price you’ll love.

1. Prepare Ahead of Time:

Make a Wishlist: Browse the John Lewis website or visit your local store to identify the items you want to buy.

Create a wishlist on your account so you can quickly add them to your basket when the sale begins.
Sign Up for Newsletters: Subscribe to the John Lewis newsletter to receive exclusive previews of upcoming sales and early access to promotions.
Follow John Lewis on Social Media: Stay up-to-date on the latest news and announcements by following John Lewis on Facebook, Instagram, and Twitter.

Check the John Lewis Website: Before you go to the shop, make sure to check the John Lewis Website.

2. Shop Strategically:

Shop Early: The best deals often sell out quickly, so try to shop as early as possible, either online or in-store.

Shop Online vs.

In-Store: Consider whether you prefer the convenience of online shopping or the tactile experience of browsing in-store.

Online shopping allows you to compare prices and browse a wider selection, while in-store shopping lets you see and touch the products before you buy.
Be Flexible: Be open to alternative products or brands if your first choice is unavailable.

You might discover a hidden gem that you love even more.
Utilize Click & Collect: If you’re shopping online, consider using the Click & Collect service to pick up your order at your local John Lewis store.

This can save you on shipping costs and ensure that your items are safely delivered.

3. Navigate the Crowds (In-Store):

Go Early or Late: Avoid the peak hours by shopping early in the morning or later in the evening.
Wear Comfortable Shoes: You’ll be doing a lot of walking, so wear comfortable shoes that won’t leave your feet aching.

Stay Hydrated: Bring a water bottle to stay hydrated, especially if you’re shopping during the summer months.
Be Patient: Remember that everyone is trying to find the best deals, so be patient and courteous to other shoppers and store staff.

4. Take Advantage of Loyalty Programs:

John Lewis Partnership Card: If you’re a frequent John Lewis shopper, consider applying for a John Lewis Partnership card.

This credit card offers exclusive benefits, such as early access to sales, reward points on purchases, and interest-free credit options.

I remember one year during the Black Friday sales, I had my eye on a specific coffee machine.

I had done my research, read the reviews, and knew it was exactly what I wanted.

I signed up for the John Lewis newsletter, and sure enough, I received an email the day before Black Friday with early access to the sale.

I logged on as soon as the sale started and snagged the coffee machine for 30% off!

It was a small victory, but it felt great to get exactly what I wanted at a fantastic price.

The John Lewis Experience and Loyalty

Shopping at John Lewis is about more than just finding a good deal; it’s about the overall experience.

From the friendly and knowledgeable staff to the well-designed store layouts and the commitment to customer service, John Lewis aims to create a positive and memorable shopping experience.

During sales events, the atmosphere in John Lewis stores is electric.

There’s a buzz of excitement as shoppers hunt for bargains, and the staff are always on hand to offer assistance and advice.

Even when the stores are crowded, the atmosphere is generally positive and upbeat.

John Lewis also offers a loyalty program called My John Lewis, which rewards customers for their purchases with exclusive benefits, such as personalized offers, early access to sales, and free delivery.

I spoke to a long-time John Lewis customer, Sarah, who has been shopping at the store for over 30 years.

“I love shopping at John Lewis because I know I can always rely on the quality of their products and the excellent customer service,” she said.

“I’ve made some wonderful memories shopping at John Lewis over the years, and I always look forward to their sales events.”

Final Thoughts: Mark Your Calendars!

John Lewis sales are more than just shopping events; they’re a tradition, a chance to find quality products at unbeatable prices, and a reminder of the joy of shopping.

As we look ahead to 2025, mark your calendars for the key sale dates mentioned in this article and get ready to experience the thrill of the John Lewis sales for yourself.

Whether you’re a seasoned sale shopper or a first-timer, remember to plan ahead, shop strategically, and most importantly, have fun!

And who knows, maybe you’ll create your own cherished memories of unwrapping a shiny, green John Lewis bag after a successful shopping trip.

When Are John Lewis sales? (Don’t Miss These Dates!)

A Glimpse into the Past: The Legacy of John Lewis Sales