When is the Ulta sale? (Beauty Steals Vanish FAST!)
The aroma of freshly brewed coffee wafts through the air as the sun peeks over the horizon, painting the suburban streets in a golden hue. It’s Saturday morning, and while some are still snuggled in bed, a dedicated group of beauty enthusiasts are already strategizing. Their mission? To conquer the Ulta sales. I know the feeling – the thrill of the hunt, the satisfaction of snagging that must-have product at a fraction of the price. We all crave those beauty steals. Ulta sales are not just about buying makeup; they’re about experiencing the joy of discovering new products, stocking up on favorites, and feeling confident without breaking the bank. But let’s be honest, those deals vanish faster than a perfectly blended eyeshadow. So, when is the Ulta sale in 2025? Let’s dive in and uncover the secrets to maximizing your savings.
What sets Ulta apart is its diverse product range. You can find everything from prestige brands like Lancôme and Estée Lauder to affordable favorites like Maybelline and L’Oréal. This allows shoppers to explore different price points and experiment with new products without committing to a single brand.
The importance of sales events for Ulta is undeniable. These sales drive traffic to both their physical stores and online platform, boosting brand visibility and attracting new customers. For consumers like you and me, they provide an opportunity to purchase desired products at significantly reduced prices. Ulta’s loyalty program, Ulta Rewards, further enhances this benefit, offering points for every purchase that can be redeemed for discounts. In fact, according to Ulta’s Q1 2024 earnings call, loyalty members account for a significant portion of their sales, highlighting the effectiveness of their rewards program in driving repeat business.
Unveiling the Ulta Sale Schedule for 2025
Predicting the exact dates for Ulta sales in 2025 is an art, not a science. Ulta typically follows a pattern, but they also like to keep us on our toes with surprise flash sales and promotions. However, based on historical data and trends, I can provide a likely schedule of the major sales events to watch out for.
Annual Events
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21 Days of Beauty (March & September): This is arguably Ulta’s most popular sale, held twice a year, usually in March and September. During these 21 days, different products are offered at 50% off each day. These “Beauty Steals” are often some of Ulta’s best-selling items, and they sell out fast. I remember one year, I tried to snag a Tarte Shape Tape Concealer on its designated day, and it was gone within hours!
- Likely March 2025 Dates: First Half of March
- Likely September 2025 Dates: First Half of September
Table: Example 21 Days of Beauty Products and Discount
Product Regular Price Sale Price Benefit Cosmetics – The POREfessional Face Primer $34.00 $17.00 Anastasia Beverly Hills Brow Wiz $25.00 $12.50 Tarte – Lights, Camera, Lashes Mascara $25.00 $12.50 -
Summer Sale (June/July): The Summer Sale usually occurs in late June or early July, offering discounts on a wide range of products, from skincare to haircare. This is a great time to stock up on summer essentials like sunscreen, self-tanners, and waterproof makeup.
- Likely June/July 2025 Dates: Late June to Early July
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Fall Haul (October): As the leaves change, so do the beauty trends! Ulta’s Fall Haul sale in October features discounts on new fall makeup collections, skincare products for the cooler weather, and cozy fragrances.
- Likely October 2025 Dates: Mid to Late October
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Holiday Sales (November/December): The holiday season is prime time for Ulta sales. From Black Friday and Cyber Monday deals to pre-holiday promotions, you can find incredible discounts on gift sets, palettes, and individual products. I always keep an eye out for the Ulta Holiday Beauty Blitz, which features daily deals on select items.
- Likely November/December 2025 Dates: Throughout November and December
Statistic: Black Friday Sales
According to the National Retail Federation (NRF), Black Friday sales in 2023 reached $98.3 billion. https://nrf.com/media-center/press-releases/black-friday-weekend-draws-record-2004-million-shoppers
Flash Sales and Special Promotions
In addition to the major annual events, Ulta frequently holds flash sales and special promotions throughout the year. These can be announced with little notice, so it’s essential to stay informed. Some examples include:
- 20% Off Coupon: Ulta often releases 20% off coupons that can be used on qualifying purchases, including prestige brands. These coupons are usually sent to Ulta Rewards members via email or are available in the Ulta app.
- Free Gift with Purchase: Many brands offer free gifts with purchase during Ulta sales. This is a great way to try new products or stock up on your favorites while receiving a bonus item.
- Buy One Get One (BOGO) Deals: Ulta occasionally offers BOGO deals on select products, allowing you to get two items for the price of one. This is an excellent opportunity to stock up on essentials like shampoo, conditioner, or makeup wipes.
Pricing Strategies
Ulta employs various pricing strategies during sales to attract customers. Here’s a breakdown:
- Percentage Discounts: Many products are offered at a percentage discount, such as 20% off, 30% off, or even 50% off during the 21 Days of Beauty.
- Dollar Off Discounts: Some products may be offered at a specific dollar amount off, such as $5 off or $10 off.
- Price Matching: Ulta occasionally price matches with other retailers, such as Sephora, to ensure they offer the lowest price possible.
- Bundled Deals: Ulta often creates bundled deals, combining multiple products into a set at a discounted price. This is a great way to try new products or purchase a complete skincare routine.
What to Expect During the Sales
During Ulta sales, you can expect to find discounts on a wide range of products across various categories. Here’s a glimpse of what you can expect:
- Skincare: Cleansers, moisturizers, serums, masks, and treatments from brands like CeraVe, The Ordinary, and Clinique are often on sale.
- Makeup: Foundations, concealers, eyeshadow palettes, lipsticks, and mascaras from brands like Maybelline, L’Oréal, and Urban Decay are frequently discounted.
- Haircare: Shampoos, conditioners, styling products, and hair tools from brands like Redken, Matrix, and Drybar are often included in sales.
- Tools: Makeup brushes, sponges, hair dryers, curling irons, and straightening irons are also frequently discounted during Ulta sales.
Key Brands to Watch:
- Luxury Brands: Lancôme, Estée Lauder, Clinique, Benefit Cosmetics, Anastasia Beverly Hills
- Drugstore Brands: Maybelline, L’Oréal, NYX Professional Makeup, Revlon, e.l.f. Cosmetics
- Professional Brands: Redken, Matrix, Biolage, Paul Mitchell
Limited Availability:
It’s important to remember that many of the best deals during Ulta sales are available for a limited time only. This creates a sense of urgency, encouraging shoppers to act quickly to avoid missing out. Beauty Steals during the 21 Days of Beauty, for example, are typically only available for one day, and popular items often sell out within hours.
Tips for Shopping the Ulta Sale Like a Pro
To make the most of Ulta’s sales and avoid the disappointment of missing out on your desired products, follow these tips:
- Planning Ahead: Create a shopping list of the products you want to purchase. Research product reviews and ratings to ensure you’re making informed decisions. Check Ulta’s website and social media pages for sneak peeks of upcoming sales.
- Using the Ulta App: Download the Ulta app to receive notifications about upcoming sales and exclusive app-only deals. The app also allows you to track your Ulta Rewards points and redeem them for discounts.
- Time Management: Shop early in the morning or late at night to avoid crowds. If shopping online, be prepared to act quickly, as popular items may sell out fast.
Consumer Experiences and Testimonials
I’ve heard countless stories from fellow beauty enthusiasts about their experiences during Ulta sales. Some have scored amazing deals on their favorite products, while others have missed out on limited-time offers.
- Sarah M.: “I always look forward to the 21 Days of Beauty! I’ve discovered so many new products that I love, and I’ve saved a ton of money.”
- Jessica L.: “I missed out on the Tarte Shape Tape Concealer during the last 21 Days of Beauty. I was so bummed! I’ll definitely be setting an alarm next time.”
- Michael B.: “Ulta’s Black Friday deals are insane! I stocked up on hair products for the entire year.”
Conclusion
Ulta sales are a beauty lover’s dream come true, offering incredible discounts on a wide range of products. By understanding the sale schedule, knowing what to expect, and following my tips, you can maximize your savings and snag those coveted beauty steals. Mark your calendars for the upcoming sales in 2025 and prepare for an exciting shopping experience!
Now, I want to hear from you! What are your favorite Ulta sale shopping strategies? Share your experiences and tips on social media using the hashtag #UltaSaleTips. Let’s help each other conquer the Ulta sales and achieve our beauty goals without breaking the bank!
