When Does Target Have Swimsuit sales? (Don’t Miss These Deals!)

The moment the weather warms up, it feels like everyone simultaneously remembers they need a new swimsuit. Suddenly, the swimwear section at Target transforms into a chaotic battleground. Racks are overflowing, dressing rooms are packed, and the perfect size and style you had your eye on are inevitably gone. The frustration is real. I remember last year, I spent hours online, only to find everything I wanted was out of stock. The disappointment of missing out on a great deal, or worse, settling for a swimsuit you don’t absolutely love, is something I’m sure many of you can relate to.

But what if I told you there’s a way to avoid this swimwear shopping frenzy? The key is knowing when Target, a haven for stylish and affordable finds, typically holds its swimsuit sales.

Understanding Target’s Sales Cycle

Target operates on a predictable sales cycle, influenced by seasonal trends and major holidays. This cycle directly impacts when you can expect to see discounts on swimsuits. Understanding this rhythm is the first step to becoming a savvy shopper.

Generally, Target’s sales follow a pattern tied to the changing seasons. For example, they often have big sales around major holidays like Memorial Day, the Fourth of July, and Labor Day. These are prime opportunities to find discounted items across various departments, including apparel. Also, keep an eye out for “Target Circle Week,” a newer event that often rivals Black Friday in terms of deals.

Looking at historical data, I’ve noticed some consistent trends in Target’s swimsuit sales:

• Early Spring (March-April): Sales often coincide with spring break season.
• Memorial Day Weekend (Late May): A major kickoff to summer, with significant discounts on swimwear.
• Mid-Summer Clearance (July): As summer progresses, Target clears out inventory to make room for fall collections. This is when you can find the deepest discounts, but selection may be limited.
• End-of-Season Clearance (August-September): Final markdowns on remaining summer items.

For example, in 2023 and 2024, I saw discounts of up to 30% off swimsuits during the Memorial Day weekend sale. Mid-summer clearance events often featured even steeper discounts, sometimes reaching 50-70% off.

Planning ahead is crucial. By understanding Target’s sales cycle, you can anticipate when prices are likely to drop and avoid paying full price. This also gives you time to research styles, sizes, and colors, so you’re ready to pounce when the sale hits.

Key Sale Periods for Swimsuit Shopping in 2025

Based on historical trends and Target’s typical sales calendar, here’s a breakdown of the key periods to watch for swimsuit sales in 2025:

• Early Spring Promotions (March – April):

  Spring break is a major driver for swimsuit sales. As students and families plan their getaways, Target typically offers promotions on swimwear to cater to this demand. While discounts might not be as deep as later in the season, this is a great time to shop for a full selection of styles and sizes.

  • Maximize Savings: Combine sale prices with Target Circle offers. I’ve often found additional discounts of 5-10% through the Target app during this period.

• Memorial Day Weekend Sales (Late May):

  Memorial Day weekend is a shopping extravaganza, and Target is no exception. This holiday marks the unofficial start of summer, and you can expect to see significant discounts on a wide range of summer essentials, including swimsuits.

  • Maximize Savings: Check Target’s website and app in the days leading up to Memorial Day to preview the deals. Set alerts for specific swimsuits you’re interested in. Also, consider using a Target RedCard for an additional 5% off.

• Mid-Summer Clearance Events (July):

  As July rolls around, Target begins to clear out its summer inventory to make room for fall collections. This is when you’ll find the most significant markdowns on swimsuits. However, keep in mind that the selection will be more limited, and popular sizes and styles may be sold out.

  • Maximize Savings: Be flexible with your choices. You might not find exactly what you were looking for, but you could discover a hidden gem at a fraction of the original price. Don’t hesitate to check the clearance racks in-store, as online inventory may not reflect everything that’s available.

  I remember one year I scored a designer swimsuit for over 70% off during Target’s mid-summer clearance. It wasn’t the style I initially had in mind, but it fit perfectly and was an incredible deal.

Types of Swimsuits Available at Target

Target offers a diverse range of swimsuits to cater to various body types, styles, and preferences. Here’s a glimpse of what you can expect to find:

• One-Piece Suits: Classic and versatile, one-piece swimsuits are a staple in any swimwear collection. Target offers a wide array of one-piece styles, from sporty to elegant, with various levels of coverage and support.
• Bikinis: For those who prefer a two-piece option, Target has an extensive selection of bikinis. You can mix and match tops and bottoms to create your perfect look.
• Rash Guards: Protecting your skin from the sun is essential, and Target’s rash guards offer both style and functionality. These long-sleeved or short-sleeved tops provide UPF protection and are great for water sports or simply lounging by the pool.
• Plus-Size Options: Target is committed to inclusivity and offers a wide range of plus-size swimsuits in various styles and sizes.
• Collaborations: Target often collaborates with popular brands and designers to create exclusive swimwear collections. These collaborations bring unique styles and designs to Target at affordable prices.

In recent years, I’ve also noticed Target increasing its focus on sustainable swimsuit options. These suits are made from recycled materials and eco-friendly fabrics, appealing to environmentally conscious shoppers.

Tips for Shopping Target’s Swimsuit Sales

Now that you know when to shop, let’s dive into some practical tips for making the most of Target’s swimsuit sales:

• Sign Up for Notifications: Stay in the loop by signing up for Target’s email newsletters and downloading the Target app. This way, you’ll receive alerts about upcoming sales, exclusive offers, and early access to deals.

  • I get emails at least twice a week from target.com, with the latest products and deals.

• Use the Target App: The Target app is your secret weapon for savvy shopping. You can use it to:

  • Price Match: Scan product barcodes in-store to compare prices with other retailers. If you find a lower price, Target will match it.
  • Track Deals: Add swimsuits to your “favorites” list and receive notifications when the price drops.
  • RedCard Savings: Link your Target RedCard to the app for an automatic 5% discount on all purchases.

• Online vs. In-Store Shopping: Consider the pros and cons of each:

  • Online: Wider selection, convenience, and the ability to compare prices easily.
  • In-Store: The ability to try on swimsuits before buying, which is crucial for finding the perfect fit.

  I personally prefer to browse online first to get an idea of the styles and sizes available, then head to the store to try on my favorites.

• Plan Shopping Trips: If you’re shopping in-store, plan your trips around sales events to avoid crowds and ensure the best selection. Go early in the morning or during off-peak hours.

Staying Informed and Engaged

To stay ahead of the game and never miss a Target swimsuit sale, here are some additional tips:

• Follow Target on Social Media: Target’s social media channels (Facebook, Instagram, Twitter) are great sources for announcements about upcoming sales and promotions.
• Engage with Fashion Blogs and Influencers: Many fashion bloggers and influencers specialize in deals and discounts. Follow them to get insider tips and early access to sales information.
• Join Online Forums and Facebook Groups: Join online communities dedicated to bargain hunting. These groups are a great place to share insights, tips, and information about upcoming sales.

By being proactive and informed, you can ensure that you’re always ready to capitalize on the best deals when they become available.

Conclusion

Knowing when Target has swimsuit sales is the first step to finding stylish and affordable swimwear for your summer adventures. By understanding Target’s sales cycle, anticipating key sale periods, exploring the types of swimsuits available, and following my shopping tips, you’ll be well-equipped to snag the perfect swimsuit at a fraction of the price.

So, mark your calendars, set reminders, and get ready to dive into the savings that await you at Target in 2025. Happy shopping!

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