When Does Sunscreen Go On sale? (Don’t Get Burned!)

According to the Skin Cancer Foundation, over 9,500 people in the U.S.

are diagnosed with skin cancer every day.

This staggering statistic underscores the critical role sunscreen plays in protecting our skin, not just from sunburn, but also from long-term damage that can lead to serious health issues.

With growing awareness around skin protection, the demand for sunscreen is constantly increasing.

Therefore, understanding when to purchase it at a discount is essential for both your skin health and your wallet.

As we approach 2025, I want to share my insights on how to navigate the sunscreen market and snag the best deals.

Understanding Sunscreen Sales Trends

Historical data reveals fascinating patterns in sunscreen sales.

As you might expect, sales typically peak during the spring and summer months, aligning with increased outdoor activities and warmer weather.

I’ve observed that the biggest spikes often occur around holidays like Memorial Day, the Fourth of July, and Labor Day.

According to a report by Statista, the sun care market in the United States is projected to reach \$2.67 billion in 2024.

The report also highlights a seasonal pattern, with sales peaking in the second and third quarters of the year.

These trends are heavily influenced by consumer behavior.

When the weather starts to warm up, and the UV index climbs, people naturally become more conscious of sun protection.

I’ve noticed that retailers often capitalize on this by launching promotional events and sales campaigns.

Key Retailers and Their Sales Cycles

Several major retailers are key players in the sunscreen market.

Let’s break down their typical sales cycles to help you plan your purchases:

• Target: Target frequently offers discounts on sunscreen as part of their weekly ad cycles.
  
  I’ve found that they often have “buy one, get one 50% off” deals, especially leading up to and during the summer months.
  
  Keep an eye out for their Cartwheel (now Target Circle) offers, which often include additional savings on specific sunscreen brands.

• Walmart: Walmart is known for its everyday low prices, but they also run seasonal sales on sunscreen.
  
  I’ve seen them offer rollbacks and clearance deals on sunscreen towards the end of the summer season, as they make room for fall and winter inventory.

• Ulta: Ulta Beauty is a go-to for a wide range of sunscreens, including high-end brands.
  
  I’ve noticed that they participate in major beauty sales events, such as their “21 Days of Beauty” in the spring and fall, which sometimes include discounts on sunscreen.
  
  Plus, Ulta’s loyalty program can provide additional savings and rewards.

• Amazon: Amazon’s sales on sunscreen are often unpredictable but can be very lucrative.
  
  I regularly check Amazon for lightning deals and subscribe-and-save options, which can provide a consistent discount.
  
  Prime Day in July is another excellent opportunity to find sunscreen deals.

Here’s a month-by-month breakdown of when you might find sales at these retailers:

I’ve also noticed variations in sales between online and brick-and-mortar stores.

Online stores often offer more competitive pricing and a wider selection, while brick-and-mortar stores may have exclusive in-store promotions or clearance events.

The Role of Brand Promotions and Marketing

Sunscreen brands like Neutrogena, Coppertone, and Banana Boat also play a significant role in driving sales through their own promotions and discounts.

I’ve seen them use various marketing strategies to encourage purchases:

• Bundling Products: Brands often bundle sunscreen with other related products, such as after-sun lotion or lip balm, offering a discount on the package.

• Loyalty Programs: Some brands have loyalty programs that reward customers with points or discounts for repeat purchases.

• Seasonal Campaigns: Brands launch seasonal campaigns tied to holidays or specific times of the year, offering discounts and promotions to coincide with increased demand.

I highly recommend following these brands on social media or signing up for their newsletters.

This is the best way to stay informed about upcoming sales, exclusive discounts, and promotional events.

For example, I often receive email notifications from Neutrogena about their latest promotions.

Timing Your Purchases for Maximum Savings

To get the most bang for your buck, it’s crucial to plan your sunscreen purchases effectively.

I’ve found that buying sunscreen off-season (fall and winter) can result in significant savings.

Retailers are often trying to clear out their inventory to make room for seasonal products, leading to deep discounts on sunscreen.

I also suggest using price tracking tools or apps that alert you when sunscreen prices drop.

CamelCamelCamel is a popular tool for tracking prices on Amazon, while Honey can automatically find and apply coupon codes when you shop online.

The Importance of Expiration Dates and Product Selection

When buying sunscreen, especially during sales, it’s essential to check the expiration date.

Sunscreen can lose its effectiveness over time, so using expired sunscreen may not provide adequate protection.

I always make sure to check the expiration date before making a purchase, and I recommend you do the same.

Additionally, it’s important to choose the right type of sunscreen for your needs.

There are several options available:

• Spray Sunscreen: Convenient and easy to apply, but may not provide even coverage.

• Lotion Sunscreen: Requires more effort to apply but offers more consistent coverage.

• Mineral Sunscreen: Uses mineral ingredients like zinc oxide and titanium dioxide, which are gentle on sensitive skin.

• Chemical Sunscreen: Absorbs into the skin and converts UV radiation into heat.

When selecting sunscreen, I always look for broad-spectrum protection, which means it protects against both UVA and UVB rays.

I also pay attention to the SPF rating.

The American Academy of Dermatology recommends using a sunscreen with an SPF of 30 or higher.

Consumer Reviews and Recommendations

Before making a sunscreen purchase, I always read consumer reviews.

Reviews can provide valuable insights into the effectiveness, texture, and scent of different sunscreens.

I find reliable reviews on beauty blogs, social media platforms, and dermatologist websites.

For example, I often consult Paula’s Choice website for in-depth reviews of skincare products, including sunscreen.

I also follow several dermatologists on Instagram who share their recommendations and tips for choosing the right sunscreen.

Some popular sunscreen products that consistently receive positive feedback include:

• EltaMD UV Clear Broad-Spectrum SPF 46: Known for its lightweight formula and suitability for sensitive skin.
• La Roche-Posay Anthelios Melt-In Sunscreen Milk SPF 60: Praised for its high SPF and non-greasy texture.
• Supergoop!
  
  Unseen Sunscreen SPF 40: A popular choice for its invisible finish and makeup-gripping properties.

Conclusion

Being proactive about sunscreen purchases can save you money and ensure you have the protection you need.

By understanding sunscreen sales trends, knowing where to find the best deals, and paying attention to expiration dates and product selection, you can make informed decisions and protect your skin without breaking the bank.

I hope this article has provided valuable insights for the upcoming 2025 season.

Remember, staying vigilant about your skin health is crucial, and sunscreen is a vital tool in preventing skin damage.

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